LYLE'S has axed its iconic golden syrup logo after 150 years after customers branded it 'grim'.
The manufacturer has replaced the image for the first time since 1883.
The original logo shows a dead lion being swarmed by bees, while the new version depicts a happier animal and a single bee.
It will be featured on products including the company's plastic syrup and dessert bottles.
But the classic can of Lyle's Golden Syrup will be excluded from the rebrand, while retaining its more than 150-year-old packaging design.
First launched in 1881, Lyle packaging holds the Guinness World Record for the world's oldest unaltered branded packaging.
Even though the logo has been around for decades, many people have never realized what the image represents.
Taking to social media, one person wrote: “I've been using it for years in the UK. I can say I've never noticed it!”
A second wrote: “I didn't realize it was foolish of me anyway.”
A third commented: “Is that what it was? I thought it was a sleeping lion surrounded by bees to represent the king of syrups, which tastes so good even the bees think it looks like honey.”
A fourth posted: “Crikey, never noticed!”
While a fifth said: “I never noticed Lion was dead! How horrible
'First of all, a crazy idea. Glad they're calling it quits.'
Lyle's said the branding has been “revived for the modern British family” in an effort to “renew the brand's heritage to appeal to a 21st century audience”.
James Whiteley, brand director of Lyle’s Golden Syrup, said: “While we will continue to honor our original brand name with the historic can, consumers need to see brands moving with the times and meeting their current needs.
“We believe the fresh new design will make it easier for consumers to discover Lyle's as an affordable, everyday treat, while re-establishing the brand as the syrup brand for the modern British family, with the same delicious taste that will make you Absolute Gold feels.”
The rollout of the new packaging design – a golden illustration of a lion's head – starts this month and will continue throughout the year.
Shoppers will recognize the new design on the large bottles, breakfast bottles, dessert toppings and golden syrup portions.
However, the classic looks remain unchanged.
The original packaging design was the idea of the product's founder, Scottish businessman Abraham Lyle, who decided to incorporate a Christian analogy on the cans.
In the story, Samson kills a lion with his bare hands before returning to the carcass a few days later and discovering that a swarm of bees has created a hive within his body.
Samson then took honey from the hive and fed it to his parents, without telling them where he got the honey from.
Later he asks the guests at his wedding to solve the riddle: “From the eater something to eat; from the strong something sweet.”
A version of the riddle – “out of the strong came sweetness” – was chosen for the logo of Lyle's Golden Syrup, and has remained on the cans ever since.
Lyle's isn't the only brand that has undergone some work recently.
The news comes after Pepsi fans noticed a huge “retro” change on supermarket shelves.
The fizzy drinks giant has had a makeover and the new design has only just hit UK stores.
The new design resembles a familiar logo, with many comparing it to previous variants.
Although the new design has only just hit shelves in Great Britain, Pepsi's new logo already exists since March last year.
In early 2023, the brand announced that it would undergo a facelift for the first time in 14 years.
The company first launched the logo in the US last fall and started making the change around the world this week.
Mauro Porcini, Senior Vice President and Chief Design Officer of PepsiCo, said at the time: “We designed the new brand identity to connect future generations to our brand's heritage, combining distinctions from our history with contemporary elements to express our bold vision. pressing for what is to come. .”
This is why many fans have noticed similarities with previous incarnations of the Pepsi brand.
The biggest similarity seems to be with the variant from the 1990s, which also bore the brand name in the center of the classic Pepsi circle or 'globe' as the company calls it.
“Pepsi” is also now all caps, as previously the most recent change was to all lower case.
In this most recent version, first introduced in 2008, the brand name was also separate from the globe, which also saw the white stripe diagonally across instead of horizontally.
Shoppers are likely to see the new logo in all UK supermarkets as they receive new stock.
Elsewhere, shoppers have criticized WHSmith after the retailer removed “Smith” from its logo.
The chain shortened its signs to simply say “WHS,” and dropped the surname William Henry Smith.
Suntory Beverage & Food GB&I too has updated the flavor of its flagship Lucozade Original and Orange energy drinks.
The change is intended to give the drink a “spicier” taste.
How to save on your supermarket shopping
There are plenty of ways to save money at your grocery store.
You can look for yellow or red stickers on products, which indicate when they are discounted.
If the food is fresh, eat it quickly or freeze it for another time.
Making a list should also save you money because you'll be less likely to make hasty purchases when you go to the grocery store.
Choosing your own brand can be an easy way to save hundreds of dollars a year on your food bill, too.
This means ditching the 'best' or 'luxury' products and instead opting for 'own' or value-for-money lines.
Many supermarkets have shaky fruit and vegetable programs where you can get cheap prices if they are misshapen or imperfect.
For example, Lidl runs its Waste Not scheme, offering 5kg boxes of fruit and vegetables for just £1.50.
If you're on a low income and a parent, you could potentially get up to £442 a year in Healthy Start vouchers, which you can also use at the supermarket.
In addition, many municipalities offer supermarket vouchers as part of the Household Support Fund.
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