Members of the public appear in Black Mirror billboards across the country
Real black mirror? Netflix viewers are appearing on billboards across the country to promote the popular show after uploading photos to the website
Black Mirror fans have found their faces on huge billboards in London, Birmingham and Manchester.
The black mirror Twitter account started sharing pictures of random people on the billboards with their names and “Is Awful” written on them.
The unique marketing comes after season six of Black Mirror hit Netflix last week and in the first episode of the dystopian series, titled “Joan Is Awful,” a woman discovers that a global streaming platform called Streamberry is making a TV drama adaptation of her life. has launched .
Streamberry is very similar to Netflix, and now it seems the streaming giant is embracing the similarity with the launch of a new tool called “You Are Awful.”
The unnerving advertisements revealed that Dr. Rotten Robbie is terrible in London, Shahab is terrible in Birmingham and Nicholas is terrible in Manchester.
Black Mirror fans have found their faces on huge billboards in London, Birmingham and Manchester
However, when fans uploaded their photos to the Streamberry website, users were warned that “you could even end up on a billboard.”
Last week, to celebrate the launch of season six, Netflix had changed its name on Twitter to Streamberry UK & Ireland.
The account tweeted a link to the new tool, writing, “Join the Streamberry family today! #You are terrible.’
If you want to try it for yourself, visit the Streamberry site here, where you’ll be asked to enter your first name.
Click Continue and you will be prompted to take or upload a photo for your poster.
‘Agree [name], take or upload a photo of yourself. You might even end up on a billboard!’ it says.
Once you’ve uploaded your photo, you can adjust it using the arrows on the left, or zoom in and out by clicking the magnifying glass icon.
The Black Mirror Twitter account started sharing pictures of random people on the billboards with their names and ‘Is Awful’ written on them
However, when fans uploaded their photos to the Streamberry website, users were warned that “you might even end up on a billboard”
The unnerving adverts revealed that Nicholas is terrible in Manchester, while others were plastered on billboards in London and Birmingham.
At this stage, you must also agree to Netflix’s use of your image for its marketing campaign, as well as the terms and conditions.
Finally, click Continue and you will see your face at the top of a fake Streamberry site, with the option to download your poster.
Some of those who appeared on the posters were shocked to see their faces splashed across billboards and took to Twitter.
Some of those who appeared on the posters were shocked to see their faces splashed across billboards and took to Twitter
With one of the fans writing, “I’m sorry.”
Another wrote: “Wait a minute… it’s not a real billboard is it?!”
To which someone replied: ‘They really are!
“I’m sure I was the one I was today because I remember pointing out to my colleague that it wasn’t Joan!”
While someone else said, “How creepy would it be to see yourself on a billboard?”
“Last night Joan watched Awful and it was trippy!”