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Morrisons is making big changes to stores, which is a 'big deal' for exhausted customers

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SUPERMARKET giant Morrisons has made a major change to all its stores, calling it 'a big deal'.

The retailer, which operates almost 500 UK stores, has installed seating areas in its branches for “anyone who needs a break in the middle of the store”.

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Morrisons has added seating areas in its stores, allowing shoppers to take a break halfway through the storeCredit: @BrettOfKent

A spokesperson for the chain said it made this change after feedback from customers asking for a place to stop and rest while shopping.

A customer recently posted on X, formerly Twitter, an image of one of the seating areas at their local branch in Dover, Kent, with the caption: “What a great idea.”

In response, Morrisons posted: “Do you need to take five? We have installed seating areas in our stores for anyone who needs a break halfway through the store.

“Sit down, have a chat and take as long as you need.”

The move is seen as a big positive by online shoppers, with one labeling it “a big deal” for struggling customers.

Another said: “Great idea, my mother has trouble walking.

“(I) saw the setup at your Belper store and took a few minutes to chat with a lady who was also shopping and take five while I sorted out the groceries. Great, helpful idea.”

And a third added: “That's great, my husband is on oxygen and needs to sit for a while. Hopefully someone will come and talk to him.”

It is not the first change Morrisons has made to its stores in recent years.

In June, then CEO David Potts announced at a cross-party committee chaired by MPs that the retailer would roll out some of its budget items from the Savers range to its Daily convenience stores.

It came as supermarket bosses faced criticism from ministers over rising food prices, with supermarket inflation at 16.5% in June.

The month before, Morrisons announced a major change to its loyalty program, replacing My Morrisons with its More Card.

Meanwhile, a number of other supermarkets have adapted their stores to accommodate shoppers.

In November 2021, Asda joined Morrisons, Tesco and Lidl in introducing “quiet hours” to their stores.

This keeps noises such as music and other noises to a minimum.

The concept is designed to help people with disabilities such as autism and anxiety.

Meanwhile, supermarket chain Booths announced in November last year that it would ditch self-service checkouts in a bid to improve customers' shopping experience.

Booth's managing director Nigel Murray told The Grocer that the supermarket was not a “big fan of self-checkouts”.

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