Sports Direct mocked for glaring spelling mistake on children’s stationery set
Shoppers have criticized Sports Direct after a comical spelling mistake was spotted on their school supplies.
The glaring error, which was spotted on Monday by a customer shopping in a branch of the sports store in St Martins Quarter, Worcester, saw the kits sold as ‘stationary’.
But the spelling mistake wasn’t even consistent, as it was spelled correctly in another stationery package from the sports giant.
Social media users have since suggested bosses at the sportswear giant should go back to school themselves after the hilarious blunder.
Photographer Emma Trimble, 43, from Worcester, came across the stationery packs while shopping for her daughter’s shin guards.
Shoppers have mocked Sports Direct after discovering a comical spelling mistake on their ‘back-to-school’ stationery sets – which were sold as ‘stationary kits’
But the error wasn’t even consistent, as it was spelled correctly in another stationery pack from the sports giant (below)
She said: ‘I was looking for a new pair of shin guards for my daughter when I saw them on the shelves – and I had to do a double take.
‘I couldn’t believe that such a big company had made such a horrible spelling mistake.
‘There were a few other stationery sets at the bottom in another pack, spelled correctly, so at some point I must have noticed but decided to sell them anyway.’
Stationary is defined by the Oxford Dictionary as ‘not moving or not intended to be moved’, while the definition of stationery is ‘writing and other office materials’.
Strangely enough, the same stationery set, but in different packaging, is sold on the shelves below, but with the correct spelling.
One person wrote on Reddit: ‘Strangely it’s the same kit, just packaged differently. Spelling is the only thing that differs.’
Another added: ‘Maybe they realized the mistake too late and thought no one would notice, let’s just tackle them and flog them.’
Posts on social media suggest the same spelling mistake is being made at multiple locations across the country.
One person posted pictures of the kits on X, formerly known as Twitter, and wrote: ‘I think Sports Direct’s sales department need to go back to school.
‘A stationary package with stationery.’
Another commented: ‘Well, they won’t be going anywhere anytime soon.’
The glaring error was spotted on Monday by a customer shopping in a branch of the sporting goods store in St Martins Quarter (pictured), Worcester.
Someone on #spelling #BackToSchool’
A third internet user said: ‘I guess they’re not really known for their office range. Maybe they should just stick to giant mugs and cheap sweatpants.”
Another added: ‘They couldn’t decide if it should be ‘Stationary’ or ‘Stationery’ so Sports Direct uses both! #spelling #BackToSchool.”
A fifth said: ‘Stationery with an E.. not a great role model for school supplies.’
Another said: ‘Maybe they called it stationary because it stays on the shelves? Who actually buys Sports Direct stationery?’