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Five lessons from The Times’ investigation into child influencers

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Instagram doesn’t allow children under 13 to have accounts, but parents are allowed to manage them – and many do so for daughters who aspire to become social media influencers.

What often starts as a parent’s attempt to jump-start a child’s modeling career, or curry favor with clothing brands, can quickly descend into a murky underworld dominated by adult men, many of whom openly admit on other platforms to be sexually attracted to children. according to research by The New York Times.

Thousands of so-called mother-run accounts examined by The Times offer disturbing insights into how social media is reshaping childhood, especially for girls, with direct encouragement and involvement from parents.

Almost one in three young teenagers mention influencing as a career goal, and 11 percent of those born in Generation Z, between 1997 and 2012, describe themselves as influencers. But health and technology experts have recently warned that social media poses a “high risk of harm”. girls. Constant comparisons with their peers and face-altering filters create negative feelings of self-esteem and promote the objectification of their bodies, researchers have found.

The pursuit of online fame, especially through Instagram, has boosted the often toxic phenomenon, The Times found, encouraging parents to commercialize their daughter’s images. These are some important findings.

According to interviews, the child influencers can earn a six-figure income from monthly subscriptions and other interactions with followers. Some may demand $3,000 from companies for a single post. Large followers look impressive to brands and increase the chances of receiving discounts, products and other financial incentives, and the accounts themselves are rewarded by Instagram’s algorithm with greater visibility on the platform.

A calculation done by a demographics firm for the public found that there were 32 million connections to male followers among the 5,000 accounts The Times examined. Additionally, an analysis using image classification software from Google and Microsoft indicates that suggestive posts receive more likes and comments.

Some male followers flatter, bully and blackmail girls and their parents to get racist images, and some have been convicted of sex crimes. The Times followed separate exchanges on Telegram, the messaging app, where men openly fantasize about sexually abusing the children they follow on Instagram and praise the platform for making the images so easily available.

“It’s like a candy store 😍😍😍,” one wrote. “God bless instamoms 🙌,” wrote another.

Meta, Instagram’s parent company, found that 500,000 children’s Instagram accounts had “inappropriate” interactions every day, according to a 2020 internal study cited in legal proceedings. The platform’s policy bans convicted sex offenders, and the company said it deleted two accounts after The Times alerted them.

Andy Stone, a spokesperson for Meta, said in a statement that parents are responsible for the accounts and their content and can delete them at any time. “Everyone on Instagram can control who can tag, mention or message them, and who can comment on their account,” he added, noting a feature that allows parents to ban comments that contain certain words.

A mother in Australia, whose daughter is now 17, said she worried that a childhood spent shopping for adult men’s bikinis online had left her scarred. She warned mothers to avoid her mistakes. “I was stupid and naive, feeding a pack of monsters, and the regret is immense,” she said. But one mother in Alabama said parents couldn’t ignore the reality of this new economy. “Social media is the way of our future, and I feel like if they don’t know what’s going on, they’re going to get left behind,” she said.

Even the most disturbing images of sexualized child influencers often fall into a legal gray area. To meet federal definition However, for so-called child pornography, the law generally requires a “lascivious exhibition” of the anal or genital area Courts have discovered that the requirement can be met without nudity or sheer clothing.

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