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Victoria Beckham is ‘delighted’ as her fashion empire FINALLY turns a profit with the help of an £890 handbag – 15 years after brand launch

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Her fashion and beauty empire has suffered losses of more than £66 million since launching in 2008.

But Victoria Beckham has made a profit for the first time in 15 years – with the help of an £890 handbag, a £30 eyeliner and a carefully orchestrated social media strategy that includes watching her post-makeup tutorial videos on TikTok. by millions.

The former Spice Girl, 49, is said to be ‘excited’ about the turnaround after her latest financial accounts showed she was £200,000 in the black in 2022 as shoppers bought her accessories after she launched a line of leather goods last year.

The chain pocket clutch, which comes in several colors including black, cream and lilac, has become a must-have item. While most of them cost £890, more specialized versions cost up to £1,550.

Meanwhile, her beauty arm, which Victoria started in 2019, is also a big hit – especially her satin kajal eyeliner, priced at £30.

Victoria Beckham has turned a profit for the first time in 15 years – with the help of a carefully orchestrated social media strategy that sees her post-makeup tutorial videos on TikTok watched by millions of people

The former Spice Girl, 49, is said to be 'excited' about the turnaround after her latest financial accounts showed she was £200,000 in the black in 2022 as shoppers bought her accessories after she launched a line of leather goods last year

The former Spice Girl, 49, is said to be ‘excited’ about the turnaround after her latest financial accounts showed she was £200,000 in the black in 2022 as shoppers bought her accessories after she launched a line of leather goods last year

Available in 16 colors and selling so quickly that the star’s team struggled to source them quickly enough to meet demand.

Sources close to Victoria say their popularity stems from posts on TikTok and Instagram showing potential buyers how to apply them.

Such is her success that she opened her third store in Paris earlier this month at the Galeries Lafayette department store – something of a dream for the star who shows her collections at the city’s annual Fashion Week alongside the industry’s most successful designers .

A friend of Victoria’s says she is “so happy” she has turned around the business, which she launched in 2008 with a small collection of dresses.

She is especially happy because she will turn 50 in April next year. The friend told the Mail: ‘It feels like two special milestones have come together. Victoria is so happy.’

Despite its famous founder, the brand has struggled to make money.

Auditors have warned that the company risks going bankrupt without further financial support from shareholders including Beckhams and private equity firm Neo Investment Partners.

The luxury label has borrowed more than £30 million from other parts of the Beckham business empire over the past 15 years.

A friend of Victoria says she is 'so happy' she has turned around the business, which she launched in 2008 with a small collection of dresses

A friend of Victoria says she is ‘so happy’ she has turned around the business, which she launched in 2008 with a small collection of dresses

However, last year’s results mark ‘a turning point where the group became profitable’.

Turnover increased by 44 percent to £58.8 million in 2022, compared to £40.9 million in the previous year.

The company said sales will continue to grow at double-digit rates in 2023 thanks to “unprecedented” demand for beauty products and the new fragrance collection.

In an interview with Vogue France in October, Victoria revealed that the brand had made a profit, saying: “This is just the beginning, I have a lot of ambitions and I am working hard to achieve my goals.”

She added: ”Now that I’ve laid the foundation for the house, the real work can begin.’

However, another profit measure showed the company had lost around £3m over the year, although that was down from 2021’s loss of almost £6m.

In 2020, it was revealed by The Mail on Sunday that Mrs Beckham would use the government’s furlough scheme to pay her staff during the pandemic – despite her and husband David’s estimated fortune of £360 million.

However, after much criticism, she made an about-face, saving British taxpayers from funding her employees’ salaries.

Victoria's husband David has raked in a whopping £72million in a year - after hitting the big time with his Netflix documentary

Victoria’s husband David has raked in a whopping £72million in a year – after hitting the big time with his Netflix documentary

Meanwhile, Victoria’s husband David has raked in a whopping £72million in a year – after hitting the big time with his Netflix documentary.

Company figures released on Friday show David Beckham Ventures Limited and Seven Global LLP made a profit of £72.6m through sponsorship and its production business.

A source said The sun: ‘It has been a golden year for Goldenballs. The Netflix documentary deal alone was worth more than £20 million and its huge success has been a vindication.

“David continues to be inundated with commercial and partnership offers and has never been more sought after, despite retiring ten years ago.

‘The couple are on course to earn more than £100 million next year, which is quite astonishing.’

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