‘These are hot’ shout shoppers as Walkers launches three spicy crisp flavours
SHOPPERS are rushing to get their hands on Walker’s spicy new fresh range, which hits stores today.
New Extra Flamin Hot Doritos, Walkers MAX and Wotsits Crunchy have hit shelves in Iceland and have sent shoppers into a frenzy.
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Walkers hopes the new range will put a deliciously intense twist on the nation’s much-loved favorites Doritos, Walkers MAX and Wotsits Crunchy, meeting consumer demand for more varied spicy snacks.
The spicy snacks were shared in the Food Finds Official UK group on Facebook and the post sent hundreds of foodies into a frenzy.
One user said: “These pop.”
Another said: “I would definitely give them a try.”
“These look good,” said a third user.
Must do an Iceland shop!!!! Please..” said a fourth user.
The three flavors will be rolled out in stores from March 12 and should be in supermarkets by March 18.
All 130g sharing bags are set at a retail price of £2.50, although some prices may vary from store to store.
If you are looking for a specific flavor, you may need to consult several stores.
The UK launch will also be part of a new consistent global brand identity and voice for Flamin’ Hot, alongside launches across Europe.
Rob Pothier, senior marketing manager of Dorito, said: “Shoppers are looking for a better snacking experience and intense flavors, so with this launch we are turning up the heat.
“We can’t wait to bring Extra Flamin’ Hot to the UK, and given the response we’ve already seen around the world, we’re sure shoppers will be just as excited.
“We know the taste of spicy snackers before the brand, so we encourage retailers to merchandise the range together and form a striking purple block in the aisle to disrupt shoppers and drive sales.
“We are confident that this new tasting experience will keep customers coming back for more.”
Walkers may be hoping to get fans back on their side after confirming that no fewer than eleven fresh flavors have been discontinued in recent years.
The entire list of Walkers crunchy flavors has been discontinued
We’ve put together a list of all the popular crunchy flavors that Walker has dropped in recent months.
- Worcester sauce – There was an uproar on social media last year after Walkers confirmed it had stopped making the popular Worcester sauce flavour.
- Max Heavy Flamin Hot – This flavor was launched in 2021 to attract a younger audience. Fans of the flavor were left devastated in November 2023 when the chips were pulled from shelves for good.
- Beef and Onion – Snack fans were shocked when the beef and onion flavor was nowhere to be seen in supermarkets. The beloved flavor was discontinued in 2022, but fans only found out about it last year.
- Sizzling steakwotsits – The retro flavor was previously sold as BBQ beef, but was pulled from shelves in the early 2000s. It briefly returned to stores in January 2020 due to high demand, but was gone for good soon after.
- Beijing Spare Rib oriental crackers – Walkers confirmed in November last year that it has discontinued another fresh flavor inspired by flavors from around the world.
- Salt and Vinegar Quavers – This flavor was first introduced in 1993 and returned to the line-up in 2021, along with shrimp cocktail Quavers, following demand from chip lovers. But unfortunately the crispiness has disappeared again.
- Sensational royal lamb and mint – The popular flavor was only available for a specific occasion: the King’s Coronation.
- Marmite – This controversial flavor has been on shelves for more than 20 years, but was discontinued at the end of 2023. But it looks like Marmite is taking over as they recently announced they would be producing their own brand of crisps.
- Tear ‘n’ Share chips – Walkers confirmed it had discontinued its Tear ‘n’ Share chips in January. The chips are thicker cut chips that come in a separate bag that turns into an easy to share bowl. Walkers confirmed that these have been out of stock for several years.
- Smiths Cheese moments -Referred to by fans as “the most underrated chips ever”, this snack was generally sold in pubs. It has even been called the “king of all chips”, but was unfortunately discontinued forever.
- Beetroot and sweet chili jam -Fans learned this month that Walkers has stopped making the beetroot and sweet chilli jam in its oven-baked range. The flavor was introduced in 2019 and is made with real vegetables.
If you’re a Walkers fan, check out the two new Sensations flavors that have launched in stores.
Find out everything you need to know about last month’s official Marmite chips.
Aldi’s garlic-flavored chips are back on the shelves and are certainly causing a stir.
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