I tried Beyoncé’s new hair care brand – it smells spicy, but I’m still impressed

AFTER months of speculation, Beyoncé finally dropped her first-ever hair care line last week — and the reviews are pouring in.

Cécred, pronounced “holy”, launched its Foundation Collection with eight products for cleansing, conditioning and repair.

4

4

The first drops include a Clarifying Shampoo & Scalp Scrub, Moisturizing Deep Conditioner, Hydrating Shampoo and Reconstructing Treatment Mask.

There’s also a fermented rice and rose protein ritual, moisture-sealing lotion, and nourishing hair oil.

A Hydrating Conditioner will soon be added to the basic lineup.

Curly hair fluencer Ashley Nylander gave her honest first impressions of the products, picking up on everything from the spicy scent to the ‘hard plastic’ packaging.

She started her review by applying the Hydrating Shampoo, which has a “gentle lather” and “doesn’t strip” the hair.

She followed this with the Moisturizing Deep Conditioner, saying it is “so thick and luxurious” and her “standout product”.

Once conditioned, Ashley went in with the Moisture Sealing Lotion, which she described as “hydrating, lightweight and gentle hold.”

She finished the routine with Beyoncé’s Nourishing Hair Oil, revealing shiny and bouncy curls, styled with a diffuser.

According to Ashley, the products have a ‘spicy’ scent, but she thinks it is ‘incredible’.

“I really love it,” she wrote on TikTok. “They called the scent ‘temple oud’.

“It has spices, jasmine, lavender, oud, sandalwood and musk.

“It’s spicy and musky, but not too strong — I want it in a perfume.”

When asked to describe the texture of the packaging, Ashley said it looked “like hard plastic.”

Eagle-eyed shoppers noticed that Cécred’s packaging style is very similar to Kim Kardashian’s skincare line, SKKN.

“The packaging says SKKN by Kim,” one viewer wrote under the video.

“The first collection benefits hair textures from straight to frizzy and hair conditions – including virgin, coloured, chemically processed and heat styled – that need extra moisture and strength,” a Cécred spokesperson wrote in a press release.

It’s not just her new haircare brand that’s got everyone talking, though: Beyoncé is currently beaming after topping the UK singles chart for the first time in almost 14 years with Texas Hold ‘Em.

It now looks like it will remain at the top for another week, according to the first chart figures.

The 42-year-old is also the first black woman to top the US Billboard country music chart.

The song, which was released on February 11 during the Super Bowl, is expected to appear on her album, due March 29.

4