Think M&S, White Stuff and Mint Velvet will make you look frumpy? Here are the pieces even your daughter will want to wear this spring

Whether you know it or not, your wardrobe suddenly looks a lot more like your daughter’s.

It may once have been unthinkable that you would wear the same brands. But now retailers are using the same fabrics and prints, but in different cuts to appeal to different generations.

A-listers at recent fashion weeks have been busy proving this point.

Reese Witherspoon and her daughter Ava attended Fendi’s haute couture show in Paris last month, both wearing the exact same bag but in different shades.

Gwyneth Paltrow’s daughter, Apple, was broken into pieces from her mother’s closet. Andie MacDowell and Margaret Qualley share their love for Chanel.

Here’s how to embrace the mother-daughter trend.

Me & Em

While it may be a notch higher in price (its silk dresses typically cost around £595), British brand Me+Em offers majors in investment pieces that you’ll wear for years to come.

If you’re lucky enough to have the same size, you can also swap them in and out of your daughter’s wardrobe.

Me + Em has responded to the shared style trend and is increasingly using the same print in two different cuts.

For example, the same viscose fabric is used in this long dress with long sleeves, and also in this shorter, flirty model with a more nipped in waist.

Brora

Known for its Scottish cashmere and chic country style, Brora has always appealed to an older woman with a bigger budget.

When the brand turned 30 last year, founder and creative director Victoria Stapleton asked her daughters, Jessica, 25, and Lola, 21, to design a limited-edition collection called Skye by Brora.

The result? A youthful twist on the brand’s classic pieces, including its luxurious knitwear and organic cotton shirts, inspired by their mother’s lifelong influence and traditional style.

Rixo

Henrietta Rix and Orlagh McCloskey started Rixo in 2015 with a winning formula of flattering cuts and floral prints, versatile enough for work, holidays and weddings.

Women – including Margot Robbie and the Princess of Wales – are sold under the brand.

And now it’s broadening its appeal to all ages by expanding its size from UK 6 to 26.

Thanks to a clever accessory edit, you can style the looks your way.

Massimo Dutti

Zara’s big sister offers more premium designs at a higher price point, with looks suitable for all ages.

Last year’s True Minds campaign with Charlotte Rampling, then 77, and Lila Moss, 21, made the point loud and clear: we dress grandmothers, mothers and their daughters.

In the Studio collection you will find timeless silhouettes, such as the striking trench coats, and modern details such as tailored, cropped blazers.

White stuff

Last week, White Stuff launched its second campaign with true fan and newly discovered model Sylvia Ezer, calling it ‘Who’s a Mom to You?’

In the Mother’s Day photos, the 88-year-old (above right) is seen with her daughter and two granddaughters, wearing the spring collection alongside other friends of the brand, including store managers and designers.

From beautiful shift dresses to relaxed jackets and simple denim for every day, it’s hard to say who wears this best.

MRS

Until M&S hired style icon Sienna Miller for its autumn 2023 collection, few teenagers ventured beyond the food hall.

Now comes a Mother’s Day campaign featuring real mothers and daughters wearing matching looks, including bomber jackets, petticoats and trench coats, to convey the message that one style suits all ages.

Mint velvet

By using models of different ages and introducing entry-level prices for leggings from €19, this label has become a firm favorite with mothers and daughters.

Standout pieces in the new spring/summer collection include mix-and-match items such as this asymmetrical waistcoat and cargo trousers, and more expensive investment pieces such as leather jackets for £359.